Google Adwords and trademarks – the story continues on the other side of the pond

Apparently hell breaks loose on the other side of the pond reports IP attorney Ron Coleman in his blawg “Likelihood of Confusion®”.

It´s all about Goolge planning to allow trademarked keywords in GoogleAdwords. I suspect Google must have felt inspired by the German Federal Court of Justice and is trying to push a trend from Europe over to the US. This will most certainly  drive Adwords revenue significantly.

See also my previous post on this matter here and here.

Update:
A great post about the whole subject matter can be found here in Shireen Smith’s ip-brands.com blog. She discusses the situation in the UK but also France, Germany and the Netherlands. A must read!

The academic side of things: Eric Goldman in his Technology and Marketing Law blog here. Interesting and thought provoking.