German consumers are very price conscious bargain hunters. Several Internet auction platforms are catering to this target audience. The platform with the biggest market share unsurprisingly is eBay.
It is also common place that these platforms are home to a huge number of “pirates” selling counterfeit goods. This poses a big threat to proprietors of trademarks and design patents. There is a direct financial loss involved. But what is probably worse, it dilutes the brand image.
The first step to fight this is to identify internet auctions featuring counterfeit goods. The following five signs are certainly not a 100% indicator. However the more boxes an internet auction ticks, the more further action might be appropriate, e.g. a couvert purchase to investigate further.
- Goods only up for auction for a short period of time at an unrealistically low price
- Several auctions with the same offer/ sales copy
- Substantial number of goods in stock/ on auction
- Does not show any seller details or imprint although auction clearly appears to be of commercial nature
- Relatively newly registered account and/ or a low number of feed back.
June 5, 2009 No Comments